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Wine Marketing, Distribution, and Sales

The Wine Business Concentration educates students in operations, management and marketing strategy.

Students learn financial management principles of vineyard and winery operations, strategic planning, branded wine marketing, packaging, wine consumer behavior, and government compliance. Graduates are prepared for a variety of wine industry careers, with many planning to operate vineyards or wineries of their own.

Wine Business Concentration Courses and Scheduling Guide:

Academic Advising