Wine and Viticulture


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Submission #3333

Direct-to-Consumer (DTC) Director
Part Time
Laetitia Vineyard and Winery
Arroyo Grande, CA
$110,000-$120,000 (Potential for Bonus)
February
N/A
Laetitia Vineyard and Winery seeks a strategic DTC Director to lead all direct-to-consumer sales channels including the Tasting Room, Wine Club, E-commerce, and Events. This role will drive DTC sales, meet long and short-term growth goals, and lead operational excellence, aligning strategies with the winery’s core values. The DTC Director will collaborate closely with senior leadership and manage staff across all DTC functions. This position reports to the General Manager.

At Laetitia, which means joy and happiness, we believe these values should permeate every aspect of our business—from our culture and people to every guest experience. Rooted in a passion for exceptional wine, legacy, and our stunning California Central Coast estate, we value collaboration, balance, sustainable practices, and community involvement. This position offers the opportunity to shape a core sales channel in our business growth, contribute to our ongoing commitment to excellence and create lasting connections with our guests.
Key Responsibilities:

• Drive strategy for financial growth across all DTC channels (Tasting Room, Wine Club, E-commerce, and Events) with a focus on customer experience, aligning with Laetitia’s core values.
• Develop and lead a high-performing team, foster collaboration, encourage results via sales goals and train and foster a best-in-class customer experience.
• Oversee financial planning, budgeting, and reporting for DTC functions leveraging data to benchmark and improve results.
• Collaborate with the marketing agency on campaigns to drive brand awareness.
• Strategically manage events that enhance DTC engagement and elevate the winery’s brand image.
• Serve as a spokesperson and brand ambassador for the winery, ensuring a positive and memorable experience for every customer interaction.

Location:
Based at the winery. Hands-on presence required.

Experience:
• 5+ years of leadership experience in DTC sales, hospitality, and people management, preferably in the wine industry.
• Proven leadership in DTC channel strategy, operations and sales, including in person customer experience, subscription and e-commerce sales
• Passion for leveraging data to improve business performance
• Excellent leadership and communication skills.
• Strategic thinker with a focus on growth.

Benefits:
• Comprehensive health insurance options (medical, dental and vision)
• 401K
• Paid Time Off (Holidays, Vacation and Sick)
• Employee Discount

Compensation:
• Base Salary: $110,000 - $120,000, based on experience.
• Bonus: 30% of base salary (performance based metrics)

Equal Opportunity Employer Statement:
Laetitia Vineyard and Winery is an Equal Opportunity Employer and is committed to providing equal opportunity. We do not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation, and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status.
Steve Letchworth
Mariposa Partners, LLC
https://www.laetitiawine.com/

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