Wine and Viticulture


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Submission #3337

Wine Club Manager
Full Time
Laetitia Vineyard and Winery
Arroyo Grande, CA
Since 1982, the Laetitia Vineyards & Winery has produced elegant wines that champion the exceptional character and diversity of the Arroyo Grande Valley AVA. Originally founded by an established French Champagne house, the Laetitia estate carries on in the longstanding traditions of Burgundy and Champagne with a focus on small-lot pinot noir and sparkling wines. Valuing legacy, balance, innovation, and sustainable practices from harvest to glass, the Laetitia team works meticulously from vintage to vintage to ensure that every bottle of Laetitia wine is as expressive as the coastal land from which it originates.
$75,000-$80,000 (Potential for Bonus)
February
N/A
Laetitia Vineyard and Winery seeks a strategic Wine Club Manager to lead the growth and operational excellence of our Wine Club program. This role will focus on driving member retention, acquisition, and engagement while leveraging data analytics to optimize campaigns. The Wine Club Manager will collaborate closely with the tasting room management team to ensure alignment with the winery’s overall goals and will report to the Direct-to-Consumer (DTC) Director.

At Laetitia, which means joy and happiness, we believe these values should permeate every aspect of our business—from our culture and people to every guest experience. Rooted in a passion for exceptional wine, legacy, and our stunning California Central Coast estate, we value collaboration, balance, sustainable practices, and community involvement. This position offers the opportunity to shape a core sales channel in our business growth, contribute to our ongoing commitment to excellence and create lasting connections with our guests.
Key Responsibilities:

• Wine Club Operations & Strategy: Oversee all aspects of the wine club, ensuring best in class experience. Utilize data analytics to optimize retention, strengthen lifetime member value, create campaigns, and engage members. Drive Wine Club subscription strategies and collaborate with the DTC Director on short and long-term goals.
• Customer Engagement & Retention: Prioritize member communication, purposeful interactions and memorable experiences. Develop and execute data-driven marketing campaigns and collaborate with the DTC team to optimize members' experiences.
• Data Management & Analytics: Manage Wine Club using the Commerce7 platform. Mine data, track metrics, report on results to optimize sales strategies and business performance. Use data to develop results-driven marketing campaigns.
• Tasting Room Collaboration: Work closely with the tasting room team to enhance member experiences and drive synergies between the two areas, increasing sign-ups, engagement and retention.
• Team Leadership & Development: Lead and motivate direct and indirect team members to deliver on club member expectations while keeping a focus on retention and growth targets.

Qualifications:

• 3+ years of experience managing Wine Clubs, subscription programs, or similar initiatives in the wine, hospitality, or relevant industries.
• Proven leadership experience with teams and performance management.
• Strong experience with Wine Club management tools (preferably Commerce7 or WineDirect).
• Prior experience in tasting room operations is a plus.
• Excellent communication and interpersonal skills focused on customer engagement.

Location:
Based at the winery with flexibility after the first 90 days. Hands-on presence required.

Compensation:

• Base Salary: $75,000 - $80,000, depending on experience.
• Bonus: 30% of base salary (performance-based metrics)

Benefits:

• Comprehensive health insurance options (medical, dental and vision)
• 401K
• Paid Time Off (Holidays, Vacation and Sick)
• Employee Discount

Equal Opportunity Employer Statement:
Laetitia Vineyard and Winery is an Equal Opportunity Employer and is committed to providing equal opportunity. We do not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation, and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status.
Additional Information:
Job Posted:
Tuesday, January 21st
Type of Work:
Full Time
Job Category:
DTC, Tasting Room and Retail
Job Level:
Mid-Level
Compensation:
$75,OOO.OO ‍−‌ $‌8‍O,OOO.OO Bonuses
Steve Letchworth
Mariposa Partners, LLC
https://www.laetitiawine.com/

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