Wine and Viticulture

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Benoît Lecat, Ph.D.

Benoit Lecat

Department Head; Professor, Wine Business

Office: Building 11, Room 217
Phone: 805-756-2415
Office Hours: Current Quarter
Curriculum Vitae: CV Lecat, Benoit (pdf)


Ph.D. in Management, FUCAM, branch of LOUVAIN School of Management, UCL Campus of Mons, BELGIUM, 2006
M.S. in Marketing, Graduate School of Business Studies, KULeuven, BELGIUM, 2000.
Postgraduate in Bank Management, FUCAM, branch of LOUVAIN School of Management, UCL Campus of Mons, BELGIUM, 1999

Professional Certification

Level 4 Diploma in Wines and Spirits, WSET, London, 2014.
Certified Sherry Educator, Consejo Regulador Jerez-Xérès-Sherry y Manzanilla-Sanlúcar de Barrameda, 2014.

Research and Professional Interests

Pricing issues in wine and spirits industry, branding, management of luxury goods, food and wine in Burgundy, social networks, terroirs and wine and spirits tourism.

Selected Publications

CAVICCHI A., GILINSKY A, CLAKE A., LECAT B., (2014), Columns, Wine Economics & Policy, Vol. 3, pp. 138–141 (available online November 21, 2014)

PELET J.-É. & LECAT B. (2014), "Smartphones and wine consumers: A Study of Gen-Y", International Journal of Wine Business Research, Special Issue: 2013 AMS Conference, Vol. 26, Issue 3, pp. 108-207. [Abstract]

ORTH U., STöCKL A., BROUARD J., CAVICCHI A., FARAONI M., LARREINA M., LECAT B., OLSEN J., RODRIGUEZ-SANTOS C., SANTINI C., VEALE R., WILSON D., (2012), "Using attribution theory to explain tourists' attachments to place-based brands", Journal of Business Research, Vol. 65, Issue 9, p. 1321-1327. [Abstract]



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