Wine and Viticulture


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Benoît Lecat, Ph.D.

Benoit Lecat

Department Head; Professor, Wine Business

Office: Building 11, Room 217
Phone: 805-756-2415
Email:blecat@calpoly.edu
Office Hours: Current Quarter
Curriculum Vitae: CV Lecat, Benoit (pdf)
 

Education

Ph.D. in Management, FUCAM, branch of LOUVAIN School of Management, UCL Campus of Mons, BELGIUM, 2006
M.S. in Marketing, Graduate School of Business Studies, KULeuven, BELGIUM, 2000.
Postgraduate in Bank Management, FUCAM, branch of LOUVAIN School of Management, UCL Campus of Mons, BELGIUM, 1999

Professional Certification

Level 4 Diploma in Wines and Spirits, WSET, London, 2014.
Certified Sherry Educator, Consejo Regulador Jerez-Xérès-Sherry y Manzanilla-Sanlúcar de Barrameda, 2014.

Research and Professional Interests

Pricing issues in wine and spirits industry, branding, management of luxury goods, food and wine in Burgundy, social networks, terroirs and wine and spirits tourism.

Accomplishments

Department Head Benoit Lecat co-authored the following articles by were published during the 2017-18 academic year:
 
  • “Winery Website Loyalty: The Role of Sales Promotion and Service Attributes,” co-authored by J. E. Pelet, J. Khan, S. Rundle-Theiele, A.L. Wegmann, L. Lee, D. Vigar-Ellis, Marianne McGarry Wolf, N. Kavoura, and V. Katsoni, appeared in the International Journal of Wine Business Research, Vol. 30, No. 2, pp.138-152.
 
  •  “An Exploratory Study to Develop Korean Food and Wine Pairing Criteria," co-authored by S. Kim was included in Beverages: Special issue on Food and Wine Pairing, Vol. 3, No. 40, p. 19, (http://www.mdpi.com/2306-5710/3/3/40).
 
  • Don’t Believe the Hype: A Grounded Exploratory Six Country Wine Purchasing Study,” co-authored by J. Pelet, J. Khan, S. Rundle-Thiele, A.L Wegmann, L. Lee, D. Vigar-Ellis, Marianne McGarry Wolf, N. Kavouran, V. Katsoni, appeared in the Journal of Wine Research, Vol. 28, No. 2, pp. 91-104 (http://www.tandfonline.com/eprint/ 8MVtketmmEvYajbxSivu/full).
  • “Food and Wine Pairing in Burgundy: The Case of Grands Crus,” co-authored by C. Chapuis was included in Beverages: Special issue on Food and Wine Pairing, Vol. 3, No. 10, p. 26 (www.mdpi.com/2306-5710/3/1/10/pdf).
 
 
  • “Futures in Bordeaux: how does the En-Primeur System work?” co-authored by J. Brouard and C. Chapuis appeared in Wine Business Monthly, May 2018, pp. 88-97.
 
A book chapter written by Lecat and W. Ampascher, L. Higgins, Adrienne Lindsay Ferrara and Marianne McGarry Wolf titled “Wine Sector: Definitions and Nuances: From Global to Country Analysis: A Comparison Between the Old World, the New World and the Emerging Wine Countries from 2005 to Nowadays,” was included in “Consumer Science and Strategic Marketing: Case Studies in the Wine Industry,” edited by A. Cavicchi and C. Santini.  
 
Lecat and Marianne McGarry Wolf presented “Internships: Valuable for the Careers of Wine Students” at the 2018 meetings of the Academy of Wine Business Research, held in Stellenbosch, South Africa, Jan. 14-16. Also at that conference, Lecat, M. McGarry Wolf and L. Higgins presented “A Profile of Rosé Consumers Fueling its Growth: Pink is Not Just for Females”; and Lecat, Marianne McGarry Wolf, Lindsey Higgins, Mitchell Wolf, and S. Wolf Montague presented “The Opportunity of Using Shared Media for Wine Marketing.”
 
At the July 25-28, 2017, Academy of Wine Business Research (AWBR) Conference and Education Summit, held in Sonoma, California, Lecat, J. Brouard and C. Chapuis presented “Counterfeiting French Wines: A Review.” Also at the summit, Lecat led a talk, “Learn by Doing Through the Whole Supply Chain: How to Implement a Pilot Winery and Commercial Wine Program through Fundraising” as part of a roundtable discussion on “How Californian Universities and Colleges are Providing the Optimal Workforce to the Local Industry.”
 
Lecat, J. Brouard and C. Chapuis presented “Lessons From the Past (1822-1973): How Did ‘Nicolas Wine Merchant Chain’ Use Promotion Tools and Luxury Attributes to Grow Up Over Time?” at the 2017 Global Fashion Management Conference held in Vienna, July 6-9.
 
Lecat, J. Brouard and C. Chapuis presented “Counterfeiting French Wines: An Overview and Perspectives,” at the 10th International Advanced Seminar on Viticulture and Enology held in Yangling, Shaanxi Province, China in April 2018.

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